On March 27, Ecowater 2025 Distributor Conference kicked off in Shanghai. With the theme of “Digital Intelligence, Innovation and Win-win”, this conference brought together hundreds of brand service provider representatives from all over the country, Ecowater Asia Pacific management team and company colleagues, as well as specially invited guests from economic think tanks. Through the three chapters of company strategy release, market trend insight, and practical empowerment sharing, adhering to the century-old long-termism, jointly drawing the “drinking water grand plan”, planning future development strategies, and opening a new journey of win-win for brands and partners.
Leading Voice Inspires Win-win
At the beginning of the conference, Mr. John Schroeder, Executive Vice President of Midland Group, shared his 20 years of work experience in the group in a video. Midland Group is a subsidiary of Berkshire Hathaway, operating a wide range of businesses around the world. Among them, Marmon Water Group provides solid support for Ecowater’s business throughout the world. Facing the pressure of China’s real estate market, Ecowater will focus on product R&D innovation, innovative channels, brand marketing innovation and other fields to seek breakthroughs. He encouraged brand service providers and dealers to refer to the SMM strategic marketing management plan customization plan, rely on accurate market insights and strategic layout, enhance market competitiveness, and jointly draw a grand new chapter in the field of water purification.
Then, Mr. Ankur Marwah, President of Midland Water Group, expressed his congratulations on the 100th anniversary of Ecowater Water Purification and highly praised the hard work of brand service providers and dealers. He also fully affirmed the team’s achievements in customer-centricity, promoting innovation and adhering to the concept of “one team, one dream”. In the future, Ecowater will continue to focus on the layout of the omni-channel ecosystem, the construction of the brand value system, and the upgrading of the product matrix, and adhere to the five core development points of Midland Water Group, and work with brand service providers and dealers to help Ecowater achieve new breakthroughs and reach new heights in 2025.
Looking back, Ecowater Water Purification has been moving forward steadily in the market and has achieved a series of remarkable results. The product innovation results are remarkable, and a number of star products that are deeply loved by consumers have been launched, which has established a good reputation in the industry. In terms of market expansion, new sales channels are constantly being developed, and the market share is rising year by year. The brand influence is also expanding day by day. With its excellent quality and high-quality service, it has won the trust and recognition of consumers and has become a well-known brand in the water purification industry.
Strategy Release Leading the Future of Water Purification
Mr. Zhou Shouwen, President of Ecowater (Asia Pacific), delivered an important speech at the conference, systematically expounding the company’s overall strategic planning for the future. The company will insist on being driven by technological innovation and guided by market demand to comprehensively enhance its brand influence. In the next five years, Ecowater plans to further expand the matrix of whole-house water purification, especially terminal water purification products, and launch more new products such as commercial water treatment systems to meet the needs of different customer groups. At the same time, it will increase investment in channel construction, actively explore new models of online and offline integration, improve market coverage and penetration, and stride towards the goal of becoming a well-known high-end water purification brand. Transform continuous investment into long-term value precipitation, establish sustainable competitive advantages in the minds of consumers through product iteration, brand upgrading and channel deepening, and win the future.
Brand upgrade, clear brand association
In terms of brand strategy, Ecowater has carried out a comprehensive upgrade around the principle of “brand with voice, service with tangible, and product with soul”. The company implements a dual spokesperson strategy, relying on Buffett’s “long-termism” and Zhang Yufei’s “focus on breakthroughs” to convey the brand’s “trust” and “professional” image, and strengthen the brand’s high-end positioning in the minds of consumers. Through the global communication matrix, multi-channel and all-round brand promotion is carried out to enhance brand awareness and reputation.
In the construction of marketing scenarios, the company focuses on creating immersive terminal scenarios, optimizing store layouts, integrating brand concepts into every detail, and enhancing consumers’ experience and sense of identity. At the same time, with the help of AI smart tools and big data analysis, an intelligent service ecosystem is built to achieve rapid response and accurate push of services, and improve consumer satisfaction.
The century-old brand image is renewed, close to actual needs, focusing on user experience, and proposing a new “cleaner, sweeter, and more delicious” discourse system and corresponding store display upgrades.
Product innovation meets diverse needs
At the product strategy level, Ecowater adheres to the dual-wheel drive concept of “technology-led and ecological win-win”, continuously increases R&D investment, and promotes product innovation and upgrading. In the whole-house water purification category, Ecowater has launched a series of large-scale central water purification and central soft water, which meet the water needs of large-sized families with advanced technology and excellent performance, and fully protect the quality of household water; at the same time, Ecowater also has a deep insight into the drinking habits and pain points of modern families, and launched the Ultra all-round flagship series, with core advantages such as heating direct drinking, multi-temperature control, and large flux, covering the diverse needs of cooking and direct drinking in the kitchen scene in all directions, and empowering the healthy drinking experience with technology. In addition, the company pays attention to the full life cycle management of products, and creates exclusive core products and solutions according to the characteristics of different channels.
Channel expansion empowers German business
At the service strategy level, Ecowater takes multiple measures. On the one hand, we will comprehensively upgrade the user experience around the “Yixin Service” system, improve the customer’s after-sales service experience by creating “7×24h Yixin Service”, and promote actions such as the “Navigator Program” to create a full-link service benchmark, focus on digital public opinion management and service team standardization, and make Yiko the best user reputation water purification brand by improving the full-process service experience.
In terms of retail strategy, on the one hand, we will launch special plans to empower front-line sales and help brand service providers and dealers to create a good sales cycle in the terminal water purification market. On the other hand, we will focus on “channel coverage” and “traffic operation”, set store coverage expansion goals, promote online and offline integration, and use platforms such as Douyin to achieve traffic breakthroughs. Through product upgrades, store entry strategies and other measures, we will provide dealers with a clear growth path and resource support. In the future, the retail business will strengthen the planning of new channel products, focus on core products, and continue to promote growth in key cities.
Under the strategic framework of non-retail business, the engineering channel has fully seized the new home market, and its market share has continued to grow. With the idea of traffic being king, it has achieved the integration of engineering and retail channels, and will continue to promote the TOP 10 developer strategy and focus on cooperation in landmark projects.
Under the strategy of full-scenario service provider, Ecowater focuses on the commercial market and strives to develop high-end needs in core cities. With the advantages of “technical customization + full coverage of scenarios”, Ecowater has created a series of product matrices adapted to multiple scenarios, among which the commercial 5000 series, through tailor-made Ecowater commercial water purification solutions, meets the uninterrupted water needs of all hotels of high-end hotels and boutique homestays; and in terms of commercial RO direct drinking machines, Ecowater is very popular in high-end office buildings, clubs and mansions, providing convenient and safe direct drinking water solutions.
Collaborative development and building a win-win ecology
In order to better achieve strategic goals, Ecowater will strengthen in-depth cooperation with brand service providers and dealer partners to build a win-win ecology of collaborative development. In terms of channel construction, the company will establish a multi-level cooperation model with partners, provide more policy support and resource tilt, and help improve sales performance. In terms of service construction, we will strengthen training and guidance, build a professional service team, provide consumers with all-round high-quality services, and create a solid backing.
This conference invited many senior representatives from the field of brand service providers and dealers to share practical experience around hot topics in the industry:
- In the channel operation section, service providers and dealer representatives deeply analyzed how to drive sales through management innovation under the new situation, the differentiated operation strategies of traditional retail channels and KA channels, covering core issues such as improving terminal sales efficiency, regional market intensive cultivation and key customer relationship management.
- It is worth noting that many outstanding representatives focused on the smart development strategy of “engineering + retail” dual-wheel drive, achieved channel synergy through resource integration and scenario innovation, and shared the full-process methodology from market positioning, project operation to partner ecosystem construction for the commercial product field.
- Finally, in the link of how to promote sales growth, we shared from different perspectives how to continuously develop and optimize channels to bring sales growth, including quickly improving sales in the terminal water purification field after the three-dimensional channel, and learning and copying the experience of community marketing and designer channel development and maintenance.
- In terms of service innovation, the speakers demonstrated the application results of customized service system construction, full life cycle customer maintenance and digital service tools through real cases, providing replicable solutions for improving customer experience.
The successful holding of Ecowater 2025 Distributor Conference has pointed out the direction for the company’s future development. In the future journey, Ecowater will work with its partners to stand out in the fierce market competition with innovative strategic layout, excellent products and high-quality services, jointly create a more brilliant tomorrow, and bring consumers a healthier and more convenient water life.
